Aarey energy drink

While Aarey has outsourced its production to a Pune-based firm, robbing the flavoured milk of its nostalgic taste, Aarey booth operators in Mumbai are favouring competitors to make an extra buck. Losing ground: An Aarey booth operator selling dairy products similar to the ones sold by the state-owned dairy. Once the taste of Mumbai, aarey energy drink, today Energee is almost on aarey energy drink verge of being discontinued.

Support Scroll. Fiction: Will Ashima reunite with her long-lost daughter, whom she was forced to give away at birth? Read the local newspapers of any city and certain stories seem to repeat themselves. In Mumbai, one such story is the impending demise of Aarey, the only government-run milk supplier in the city. The latest eulogy appeared on July 23 in the Mid-Day. It said that Energee, the popular flavoured milk that is also Aarey's iconic product, tasted different lately because its production had been outsourced to a company in Pune. The company said it was difficult to distribute Energee in Mumbai.

Aarey energy drink

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Once the taste of Mumbai, today Energee is almost on the verge of being discontinued. Support Scroll. Miss Ms.

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Support Scroll. History for children: What are the two kinds of administration that rulers of South India followed? Politically correct, passive-aggressive: How Indians in the US struggle to decode corporate speak. Read the local newspapers of any city and certain stories seem to repeat themselves. In Mumbai, one such story is the impending demise of Aarey, the only government-run milk supplier in the city. The latest eulogy appeared on July 23 in the Mid-Day. It said that Energee, the popular flavoured milk that is also Aarey's iconic product, tasted different lately because its production had been outsourced to a company in Pune. The company said it was difficult to distribute Energee in Mumbai. There are more stories. The most frequent ones allege that the government is deliberately allowing the milk supplier to die out in order to be able to redevelop its three dairies located in prime locations across the city.

Aarey energy drink

While Aarey has outsourced its production to a Pune-based firm, robbing the flavoured milk of its nostalgic taste, Aarey booth operators in Mumbai are favouring competitors to make an extra buck. Losing ground: An Aarey booth operator selling dairy products similar to the ones sold by the state-owned dairy. Once the taste of Mumbai, today Energee is almost on the verge of being discontinued. It has been learnt that Aarey's Worli dairy hasn't produced an ounce of the flavoured milk in the last few months. And the stock supplied to city currently comes from a Pune-based firm to whom Aarey has given rights for production against an annual royalty of Rs 1. Hence, the missing nostalgic taste. While Worli and Goregaon dairies are partially operational, Kurla dairy has stopped operations completely.

Rud vip

Chavan referred Srinivasan to Pereira and the idea of Energee began to take shape. And the stock supplied to city currently comes from a Pune-based firm to whom Aarey has given rights for production against an annual royalty of Rs 1. It is no surprise then that Energee is dying. Instead of helping us run the dairy, the government is tagging us as surplus. He worried if they were unable to sell their surplus milk, the workers who had left Bombay to rear buffaloes would return to the city. The milk came in a squat bottle sold at 75 paise per bottle. Gift Membership. Postal Code. When you need it by. We have discussed the issue with the higher authorities, and they will do everything possible to recover the money paid to the company.

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But the present government wants to ensure that brand Aarey doesn't fade into oblivion and is doing everything possible to revive it. How could they sell it as a soft drink? There are more stories. Gift Membership. Loss making machine Sources told mid-day that despite incurring heavy losses, the dairy department purchased an automatic continuous shelve machine for the Energee section by paying 80 per cent of R10 lakh upfront. When asked whether brand Aarey will survive, Kutwal replied positively stating that it wouldn't take more than a month to recapture the market, provided booth operators are pulled up and reprimanded for selling dairy products manufactured by other companies. While Aarey has outsourced its production to a Pune-based firm, robbing the flavoured milk of its nostalgic taste, Aarey booth operators in Mumbai are favouring competitors to make an extra buck. Most of us will retire in a few years. Key to the project was V Srinivasan, secretary of the dairy development department, who was at the time in charge of Aarey. And politicians in the state were concerned.