Brandon truaxe

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Brandon Truaxe, who made headlines first for launching 10 beauty brands at once and most recently for being ousted from Deciem, the company he founded, has died. An executive at the company has confirmed the news in an email to Vox. I think he fell. Brandon has passed away over the weekend. All offices, warehouses, factories and stores please close today and take the time to cry with sadness, smile at the good times we had, reflect on what his genius built and hug your loved ones that little harder. Brandon, our founder and friend.

Brandon truaxe

Brandon Truaxe, the founder and former CEO of cosmetic skincare company Deciem, which is behind the cult brand The Ordinary, has died at The cause of death has not yet been released. May you finally be at peace. All offices, warehouses, factories and stores please close today and take the time to cry with sadness, smile at the good times we had, reflect on what his genius built and hug your loved ones that little harder. This article includes content provided by Instagram. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. To view this content, click 'Allow and continue'. His death comes not long after he was removed from his role at the company after months of erratic online behaviour. Truaxe made headlines last year for his bizarre behavior on social media. In a video he posted in October , he said he was shutting down operations until further notice. You have no idea what a soldier I have been for 13 years. As the visionary behind Deciem, he positively impacted millions of people around the world with his creativity, brilliance and innovation. Founder Brandon Truaxe has died aged This article is more than 5 years old.

By Constance Grady. Most importantly we loved, laughed, and cried along the way.

Severe mental illness had diverted his jet-setting trajectory, cost him control of his multi-million dollar company, nearly ruined it all. Substance abuse, including methamphetamine and hallucinogenic mushrooms, had compounded his vulnerability. He was even banned by court order from his own stores. And although he posted manic screeds and bizarre videos on social media, he had never publicly addressed his corporate fall from grace. A few weeks before he died, Truaxe contacted the National Post from a psychiatric hospital in the United Kingdom, in response to an email.

He made headlines first for launching 10 cosmetic brands at once and then for being the brain behind the brand The Ordinary with clinical formulations at modest price points - manufacturing everything in-house. Truaxe was born Ali Roshan in Tehran on 19 June [1] during a lull in the unrest that would explode in revolution a few weeks later. His family left Iran and came to Toronto in as permanent residents. His mother died of breast cancer when he was young and his estranged father returned to Iran. He studied computer science at the University of Waterloo , graduating in Shortly after graduation Truaxe founded software development firm, Schematte Corporation , and nutritional supplements company, Organic Senses Ltd. Both companies were dissolved in and for failure to file annual returns. In , Truaxe founded his first skin care brand Euoko with partner Julio Torres, supported by Pasquale Cusano, a Vancouver jeweler, who served as his mentor and investor.

Brandon truaxe

All featured products are independently selected by our editors. However, when you buy something through our retail links, Vanity Fair may earn an affiliate commission. He was Police have not yet confirmed the details of his death, but acting C. Nicola Kilner wrote a company-wide e-mail that encouraged employees to take the day off. Brandon has passed away over the weekend. This content can also be viewed on the site it originates from. Born in Tehran and raised in Canada, Truaxe studied computer science before founding his own beauty company. He made waves in by launching 10 brands under the name Deciem. For that, Deciem garnered many fans in the burgeoning online skin-care community and many frustrated competitors.

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We knew we wanted to change all things in the world of beauty. Read more about cookies here. Both companies were dissolved in and for failure to file annual returns. A few days later, a restraining order was issued against Truaxe after he had sent emails to ELC chair emeritus Leonard Lauder and other executives. You touched our hearts, inspired our minds and made us believe that anything is possible. Download as PDF Printable version. The brand became an almost instant critical and commercial hit. More Great Stories from Vanity Fair. VF explains how this whimsical event became a Fyre Festival-scale catastrophe. Brandon Truaxe, the founder and former CEO of cosmetic skincare company Deciem, which is behind the cult brand The Ordinary, has died at I think he fell. Spring fashion trends are in full swing. Iranian-Canadian computer scientist

The founder of skincare brand Deciem has died, the company said in a statement on Monday.

Nicola Kilner. Yet somehow, despite all odds, despite all advice, we believe we can do even more. Here are the top five must-try trends of the season. During the period of his non-compete clauses, he created the anti-aging hand cream for The Chemistry Brand. In he founded Indeed Labs, which includes the Nanoblur collection. Download as PDF Printable version. Advertisement 2. Explore more on these topics Canada Americas Skincare Beauty news. Is the new push to ban TikTok for real? Our plate is very full.

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