Cyndi lauper in psoriasis commercial

Sign In We will send you an email to reset your password. If you watch any TV these days you are likely to see a commercial about psoriasis. The most recent commercial features Cyndi Lauper proclaiming the benefits of the drug Cosentyx.

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Cyndi lauper in psoriasis commercial

The Novartis psoriasis drug Cosentyx has taken an interesting approach on use of a celebrity. Rather than have a celebrity alone plug a drug this new ad mixes Cyndi with regular folks. It makes her seem like just another psoriasis sufferer who happens to be a famous pop star rather than the celebrity spokesperson for a drug. The difference is subtle but important. You can see the add on ispot. Celebrities are a mixed bag when promoting a drug. They can be effective or polarizing depending on how they are used. Some recent celebrity campaigns illustrate that a celebrity can be the star as well as one of the cast. She is clearly the star and although we know that she is acting she is warm, and believable. Here, Cyndi Lauper is being used as a member of a community that suffers from an embarrassing condition. She is not even identified with her last name but most of us would remember her, at least those over 40 years old. I like the approach which puts a celebrity with us regular folks rather than lecturing us as the obvious paid spokesperson. Most of us know that a celebrity is not usually a knowledgeable medical expert.

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Log in or Sign up. Steve Hoffman Music Forums. What is up with Cyndi Lauper on those drug ads? She looks like she has makeup on three inches thick. Or has she had work done?

Novartis, Cyndi Lauper shine a light on psoriasis challenges in the workplace. Considering this, Who is the girl in the Cosentyx commercial? Who are the celebrities in the Cosentyx commercial? Furthermore, Is that Cyndi Lauper on the Cosentyx commercial? Where is Cyndi Lauper living now? Do Fleetwood Mac still tour? Where is Cindy Lauper now?

Cyndi lauper in psoriasis commercial

The songstress reveals a debilitating skin condition that she covered up — literally. Now for the first time, the pop icon is opening up about her struggle with psoriasis that forced her to cover up her body from the neck down and, at times, left her bedridden and covered in a rash. For Lauper, it all started with an irritation on her scalp back in But that was just the beginning. And then it just stared creeping up my neck.

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The actual number of people with psoriasis as a percentage of the population has not increased significantly. To opt out, click unsubscribe in our emails. However, the amount of advertising from big drug companies has led to a significant increase in the awareness of this disease. Save Email Preferences. No, we will not share your email address with anyone or send you spam. But Cyndi Lauper is not the first celebrity to appear in a psoriasis commercial. Whether it's Cyndi Lauper saying "see me! Once a person uses one of these psoriasis drugs it is possible they could be on it for the rest of their life or at least for an extended number of years until new treatments or a cure is available. Enbrel does a nice job using golfer Phil Michelson with a regular person to discuss psoriatic arthritis. These drugs are very expensive but are lifesavers.

Sign In We will send you an email to reset your password. If you watch any TV these days you are likely to see a commercial about psoriasis. The most recent commercial features Cyndi Lauper proclaiming the benefits of the drug Cosentyx.

Would you? These skin disorders are more prevalent among the obese. Enbrel does a nice job using golfer Phil Michelson with a regular person to discuss psoriatic arthritis. Having a celebrity tell us about a drug therefore has risks that we see them as paid endorsers who may not really use or like the product. The pharmaceutical companies have given me a healthy life. Steve Hoffman Music Forums. So why are we seeing so many psoriasis treatment ads? A quick search on drugs. But for people with psoriasis covering a vast amount of their bodies these drugs can be life changing. I have been on several big pharma injectables and IV infusion treatments. She looks great for any age. And other famous people representing Enbrel and Otezla. It's free so why not?