Fashion marketing and communication milano

Working in a press office and in public relations means dealing with press campaigns, conferences, advertising, public announcements, external relations, events, exhibitions and shows, and The degree opens the doors to a wide fashion marketing and communication milano of career opportunities, from becoming a stylist, fashion photographer or image consultant, to working in editing, PR, or event management, and more. The course gives you an overall view of the most important features of marketing, management, and merchandising for the retail fashion industry with an emphasis on the Italian experience.

Behind a linear and intuitive customer experience lies a great complexity, in which so many different figures are mixed. Each of these is a specialist in a sector: fashion buyer, marketing manager, omnichannel strategist The Master's Program in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media. It combines academic excellence with the development skills that are essential for a career in the global fashion industry and will enable you to work and study simultaneously. The Fashion Buyer Course, curated by fashion experts and fashion buyers, provides direct interaction with the world of fashion and its distribution.

Fashion marketing and communication milano

Learn how to best interpret market trends as a way to achieve successful brand vision implementation. Become a professional who can understand and analyse market data, building effective strategies for the fashion industry. The Master's Course in Fashion Marketing will help you develop a variety of professional skills through a multidisciplinary approach, covering everything from strategic marketing, visual merchandising, market trends analysis and interpretation, all the way to the effective brand development strategies. This programme seeks to train up the Fashion Marketers of tomorrow. As such, the training provided will help you develop the skills you need to navigate a market as competitive as the fashion industry, as you also learn how to successfully introduce new and unique product differentiation features. The Master's Course in Fashion Marketing will give you the opportunity to establish strong links with leading companies, both domestically and internationally. This way, you will acquire knowledge and skills about marketing strategies, case studies, and business projects. You will learn how to develop a creative and strategic approach, based on extensive application of your innovative thinking. This Master's Course seeks to train up professionals who can take on new challenges in the fashion industry and do business with creativity and strategy in mind, without losing sight of how market trends and the world around us evolve. The Master's Course in Fashion Marketing at IED Milano is for those like you who look at market signals and data as a way to better understand consumer needs and introduce innovation. It is specifically designed for students with undergraduate education in the areas of Fashion, Marketing and Communication, as well as for young professionals with relevant experience in the industry. Since the Master's Course in Fashion Marketing at IED Milano has been providing training with a global perspective, building on the strength of a community of students with very diverse geographic and cultural backgrounds. You will also be able to work in business development, distribution and retail.

We do not spam. Special emphasis will also be placed on enhancing your individual skills to help you successfully move into the job market. The multidisciplinary background of the students in the classroom reproduces and encourages the learning processes typical of business contexts.

This course is built on a cultural and curatorial approach, anthropology and sociology, and history of fashion in order to culturally deepen the knowledge of global cultures that are an integral part of the social and economic system. Technological such as AI, Internet of Things, Big Data, Blockchain all require understanding from both creative and technical sides for business development, purchasing models, and most importantly communication strategies. Likewise, styling, fashion filmmaking, digital graphic communication as well as the written narrative, the art of writing and storytelling that is effective in a world that will become more and more virtual and more and more analog-based. A forward-looking and industry-based master's course preparing you for communication-related roles within the fashion industry worldwide. A multidisciplinary curriculum combines essential knowledge of the sector with specialist and technical skills in fashion journalism, advertising, PR, event management, fashion image production and more through a study path comprising lectures, project work provided by real fashion companies, hands-on workshops, seminars with visiting experts, field trips, and other experience-based activities.

This course focuses on the fashion industry through a business and management perspective. It will provide students the necessary tools to understand the dynamic context of Italian and international fashion business. Students will be introduced to fundamentals such as fashion industry sourcing, supply chain, fashion buying cycle, vendor selection and fashion buying decision criteria, retail brand marketing in the fashion industry, internationalisation of fashion retailing, international branding, and flagship stores. This course is intended for students without any academic background in the specific subject area and for students attending their first year of university studies in Art and Design. The Academy. Services For. Undergraduate Counseling. Postgraduate Application.

Fashion marketing and communication milano

A general overview of marketing and an introduction to the Italian fashion industry. The course gives you an overall view of the most important features of marketing, management and merchandising for the retail fashion industry with an emphasis on the Italian experience. During the three-week course you learn about the importance of brand building and brand marketing, and explore specific features of fashion marketing, such as customer relationship management, digital fashion marketing, consumer behaviour, creative retailing, marketing strategy.

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Find out the master's calendar, with all the details you need to best organize your year of study. The strength of the Fashion Marketing degree programme at IED Milano stands in its methods, based on learning by doing. The aim is to arrive at integrated projects that identify brand, product, retail and communication strategies with a high innovation content and adherent to the client company's reality, simulating work processes as close as possible to the reality of professional contexts. Fashion marketing manager Social media manager Fashion merchandiser Fashion communication manager Fashion omni-channel manager. Request information. Blended 0. Florence 0. United Kingdom 1. Depending on their backgrounds, the lessons planned allow the students to fill in some basic gaps in management, economics, quantitative methods, sociology and design. Officially known as the Italian Republic, the country is found in southern Europe. Career Services. Through the analysis of fashion shows, fashion weeks, and trade fairs, it will provide models and conceptual tools to achieve the communication objectives most frequently used in the industry today. Marketing methods Fashion management Fashion marketing 1 Textile culture Fashion media Style, history of arts and costume History of fashion 1 Computer graphics 1.

Students will experience a holistic approach, where the fusion of digital fashion, social communications, marketing trends, packaging, graphic design, strategic planning and brand communications create an interconnected mosaic that mirrors contemporary fashion practice.

University of Milan and Polytechnic University of Milan are some of the well-known universities. The course gives you an overall view of the most important features of marketing, management, and merchandising for the retail fashion industry with an emphasis on the Italian experience. Start date November Find more locations. Fashion Business Models The course aims to present an overview of the different Business Models within the Fashion and Luxury industries, from a strategic perspective on Luxury Brands, Design Brands, Industrial and Commercial Brands, to the management of positioning in the fashion industry and the different approaches to creativity management, from stylistic identity to different product strategies. Within the training offer, there are various areas of higher education, aimed at several professional paths:. Associate of Applied Science 0. BBA 0. During the module, students will be put in contact both with Head Hunters specialized in the fashion and design sectors, and with the selection managers of the most important and significant companies operating in the fashion sector, in order to both understand the dynamics of selection and to enhance their professional profile. From 5 to 9 February, IED Barcelona held a new edition of its Multidisciplinary Workshop Week — We Play Design, featuring 23 workshops dedicated to experimenting with the concept of play in the field of design. In order to do that students can obtain the kit directly at the post office and follow the instructions. Fashion Business 8. And the highlight of your degree program will be your final dissertation project: this is your opportunity to practice all of your skills and knowledge, working on a project of your own with your unique design style and your creative personal identity. The Project Week is back, a week of creative design where theory meets practice in a continuous flow of ideas, allowing undergraduate students to fully immerse themselves in the real world of business and creativity. Officially known as the Italian Republic, the country is found in southern Europe.