Founder of trapstar

The distinctive gothic logo can be seen everywhere from rap gig moshpits to Fashion Week runways, and in September the label was awarded Best Streetwear Brand at the first annual World Fashion Awards, founder of trapstar.

Estimated to have a value of over billion dollars in , the streetwear industry has become one of the biggest trends on the fashion landscape over the last 30 years. And Trapstar was one of the first big players in the industry. Mikey, Lee and Will, started the brand in making t-shirts for themselves and other friends. They started out by selling through pop-up stores and their USP was how they packaged and delivered the items. Payment and pickup would be arranged, and the items would be delivered in pizza boxes. By they were able to afford the Trapstar flagship store in west London on Portobello Road. Known for their bold graphic t-shirts and hoodies, brand-repping caps and matching tracksuits, Trapstar continues to bridge the gap between high fashion and streetwear.

Founder of trapstar

Our editorial content is not influenced by any commissions we receive. Where is this? Who is this? Back in London, Mikey made T-shirts with a photo he took with his Nokia phone of a painting he bought for his house. The tees, which he gave to his friends and refused to sell, became so popular that people were asking how much money he was making off of them. Customers needed to contact them via MySpace to place orders. Trapstar would eventually be stocked at Supra on Portobello Road in London, where they now have a flagship store. By then, the brand had its own buzz and built its own fanbase. There were two queues, so to be second from him and to know how desired those kicks were… We had no marketing budget, no virals, no media showing us love, and we sold out. All the hard work has since paid off. The list goes on. We sat down with Mikey and asked him about his journey trying to make it in the fashion industry, and what advice he has for up-and-coming brands and designers. Take notes.

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Our editorial content is not influenced by any commissions we receive. Where is this? Who is this? Back in London, Mikey made T-shirts with a photo he took with his Nokia phone of a painting he bought for his house. The tees, which he gave to his friends and refused to sell, became so popular that people were asking how much money he was making off of them. Customers needed to contact them via MySpace to place orders. Trapstar would eventually be stocked at Supra on Portobello Road in London, where they now have a flagship store. By then, the brand had its own buzz and built its own fanbase. There were two queues, so to be second from him and to know how desired those kicks were… We had no marketing budget, no virals, no media showing us love, and we sold out.

Founder of trapstar

When it comes to the world of high-fashion-meets-streetwear, it's hard to go wrong with Trapstar. The brand, renowned for its bold designs and stylish urban vibe, has grown from a small London venture into a global icon in the fashion scene. But how did Trapstar achieve such exceptional growth and success? Trapstar was founded in in London's Notting Hill area, a vibrant multicultural hotspot known for its annual carnival. The creation of the brand was driven by the three founders' love for fashion and streetwear, combined with their aspiration to create something unique, distinct and appealing to a younger and more diverse demographic. The three founders - Mikey, Lee and Will - started out by making t-shirts, which they sold to their friends and wore themselves. With the help of word-of-mouth in London - as well as firm encouragement from their friends - the trio established their brand and began venturing into other forms of streetwear, including jackets, coats, and tracksuits. Combining elements of high fashion, streetwear, and London's rich and diverse culture, the brand curates clothing lines that have a visible narrative, one which speaks to the lived experiences of urban youth.

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This brand continues to be one to watch and we look forward to seeing what will bring. Sign up for the Complex Newsletter. Your direct community is always going to be a good tester to see if you can raise heads. We want to know who is our U. Like, what are you when you strip that away? The list goes on. We sat down with Mikey and asked him about his journey trying to make it in the fashion industry, and what advice he has for up-and-coming brands and designers. Back in London, Mikey made T-shirts with a photo he took with his Nokia phone of a painting he bought for his house. You have a mission statement that that person fucks with. All the hard work has since paid off. Payment and pick-up would then be arranged and collected at a secret location, distributed in pizza boxes, in telephone kiosks and sometimes even car boots.

The distinctive gothic logo can be seen everywhere from rap gig moshpits to Fashion Week runways, and in September the label was awarded Best Streetwear Brand at the first annual World Fashion Awards.

We really believed in [our product], and positivity and enthusiasm is infectious. What you gonna do when you get backstage and meet her? Drops would sell out fast, making particular pieces even more desirable. By they were able to afford the Trapstar flagship store in west London on Portobello Road. Our editorial content is not influenced by any commissions we receive. Sign up for the Complex Newsletter. They started out by selling through pop-up stores and their USP was how they packaged and delivered the items. Here are our first impressions. More like this. In , Mikey alongside co-founders Lee and Will, decided to create something that would serve their peers. There were two queues, so to be second from him and to know how desired those kicks were… We had no marketing budget, no virals, no media showing us love, and we sold out. This brand continues to be one to watch and we look forward to seeing what will bring. Brands like Nike have a connection to sport, and Palace has the same with skateboarding. What is this for?