francesco tonelli

Francesco tonelli

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The ability to make our mouths water and delight our eyes with beauty is achieved through the click of a camera. Meet high-end food photographer Francesco Tonelli, the artist behind the lens with a passion for food. H ow do you teach a former chef a new trick? You give him a camera. This delicious career consists of developing and styling hundreds of dishes for the magazine. We sat down with Tonelli to learn more about the incredible world of high-end food photography and how he has created such a renowned name for himself both in the kitchen and behind the camera with high-profile clients from Michelin-starred chefs to giant culinary brands.

Francesco tonelli

Francesco Tonelli is a New York-based food photographer whose career in food spans over 30 years as a chef, food stylist, recipe developer, and a culinary arts professor. His meticulous approach to food photography and deep understanding of food and ingredients coupled with a quick eye for beauty and an inventive sense of style has made him a sought-after photographer of Michelin-starred chefs and first-class establishments all over the world as well as well-known commercial clients. When he is not shooting, Francesco can be found tweaking and fixing things in his 4, square ft photography studio or joining a global climate movement. Francesco has a deep knowledge of food and cooking which is invaluable. At Chipotle, we work with quite a few food photographers and stylists and it has been really refreshing to find both of these skill sets in one person. Everything seems to happen so seamlessly and effortlessly while on set. For example, we usually struggle to describe our chicken's perfect, caramelized char to a food stylist. Not to mention that he takes all of our feedback in stride and tirelessly tries to achieve not only our vision, but also to meet the very high standards that he holds himself to. Through his extensive culinary background, Franceso's knowledge and respect for food enhances his vision and skill for the art. It was an honor to work with someone who appreciates food as much as I do! He's the only photographer I know who can actually improve the recipes he's shooting.

You give him a camera. Red EF3E3E. Purple D9.

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Francesco left his career as a professional chef to become a food photographer, and now brings the eye of a true master to everything he shoots from table to farm and beyond. We Asked: Your work encompasses a wide range of genres — food, architecture, people, cityscapes, farms — do you have any advice for those struggling to achieve a consistency of vision across multiple subjects? The only advice I could give is: try to find a connection with your subject, get excited about it, no matter what it is and try to capture it in the the way your eyes see it. Research possible shooting techniques and tools for your new subject and practice before the real shoot to become familiar outside your usual comfort zone. In all honesty, initially I was uncomfortable stepping outside of my comfort zone, which is food, and although food still remains my number one subject, I enjoy my small adventures outside of it more and more, and have come to love experimenting with new angles, tools and techniques to capture other subjects such as people or interiors. How does that background play into your marketing, pricing and relationships with your clients? I think my background has been the key element to my business.

Francesco tonelli

Often a photographer will bring in a food stylist to prepare the dish and make it look appetizing for the camera. Tonelli, however, brings his own experience as a chef to the tabletop, not only preparing the dishes but also styling the set. And once again he crossed paths with photographers shooting his culinary masterpieces. But this time, it was as if the shutter curtain in his mind opened up to reveal the next facet in his life. So before long, I was doing it all—developing the dish, preparing it, lighting it, and shooting it. As the appetizer to his digital imaging career, he picked up a simple point-and-shoot digital camera. He also enjoyed image editing as part of the process. He soon moved up to a better digital camera, still not an SLR, but it opened the door to his first commercial assignments. When he realized that photography was now his overriding passion and that he needed a high-resolution camera, he did not hesitate to make his next investment: a Kodak DCS 14n. And his lens of choice these days with the 1Ds is a Sigma 70mm macro, since many shots are made at close range.

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By continuing to use our site, you are agreeing to our cookie policy. For example, we usually struggle to describe our chicken's perfect, caramelized char to a food stylist. We've detected you are using an ad-blocker which means some of our content might not been dispayed on your browser. It was one of those moments when I felt particularly proud and fortunate to be able to work with such a beautiful group of talented, creative people and food enthusiasts. Purple D9. Daniel noticed how much I cared. Blue B8F9E9. Blue 3EEFC3. Green 12D Tools Tools Search Tools. Tonelli "Book" Urban Sled. Everything seems to happen so seamlessly and effortlessly while on set. Purple 2AE. Camila Tonelli Databe Innovation Co. Pink F6B8F9.

The ability to make our mouths water and delight our eyes with beauty is achieved through the click of a camera.

This delicious career consists of developing and styling hundreds of dishes for the magazine. I slowly started replacing my wine carton with a professional soft box, my sub-megapixel camera with a 3MP one, and then eventually a 14MP professional camera. Adobe Photoshop Lightroom. Think, test, try and try again. Yellow 5E5A No cutting corners. Adobe, Inc. Adobe InDesign. For more information, view this guide on how to to disable your ad blocker. You May Also Like food.

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