Gucci mecenate

Text description provided by the architects. The old Caproni factory, built in in the eastern suburbs of Milangucci mecenate, has gucci mecenate brought back to life thanks to a renovation and redevelopment project transforming this old plant into the new Milan offices of the famous fashion brand Gucci.

Yesterday it was an emblematic workplace, a modern model of industrial growth, connected with the name of the engineer Gianni Caproni, one of the pioneers of aviation. Today it is something else, but it has not lost its original pioneering instinct. A dimension of great charm, a dialogue with history, even a different contemporary identity: showroom , space for fashion shows , managerial offices, marketing and communication facilities, all reunited and connected in a single site, where the spaces are open for a fluid quality of life in the workplace. A place of dynamism and circulation of ideas , for about persons, in keeping with the concept of learning organization of a campus. Every zone is different from the next, personalized, tailored. All this generates a precise allure, in spite of the cement floors that are the earmark of the spaces.

Gucci mecenate

You will have the chance to enjoy this redevelopment project of the old Caproni factory this weekend. The old Caproni factory, built in in the eastern suburbs of Milan, has been brought back to life thanks to a renovation and redevelopment project transforming this old plant — which stands out due to its warehouses with shed-style rooms, large hangar and internal corridors — into the new Milan offices of the famous fashion brand, Gucci. Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and outside. The large hangar, once used for assembling aeroplanes, has been transformed and can now host events and fashion shows, thanks to the careful renovation project. Pedestrian paths run between the buildings, which are mainly located on the ground floor, in a sequence of solid structures and empty spaces in which landscaping plays a key role: running right across the site and smoothly interacting between the old buildings and green spaces. The project incorporates a six-storey tower in its industrial fabric of warehouses and hangers, which interacts closely with the old constructions. Constructed out of glass surfaces, the structure is covered with a web of vertical elements made of a dark-coloured metal that shelter the interiors from the sunlight: this distinctly tall and dark-coloured modern building sets up powerful chromatic relations with the red-coloured exposed bricks of the low-level warehouses. It works in the field of architecture, ranging from retail to fashion, office building design, the development of residential complexes, town planning, and cultural recovery works.

To the left the glazing bordering the catering space opens, while at the center there is the entrance to the fashion show space, and on the right full-height rotating panels offer flexible opening gucci mecenate closing of a space for events, gucci mecenate. Every zone is different from the next, personalized, tailored.

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You will have the chance to enjoy this redevelopment project of the old Caproni factory this weekend. The old Caproni factory, built in in the eastern suburbs of Milan, has been brought back to life thanks to a renovation and redevelopment project transforming this old plant — which stands out due to its warehouses with shed-style rooms, large hangar and internal corridors — into the new Milan offices of the famous fashion brand, Gucci. Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and outside. The large hangar, once used for assembling aeroplanes, has been transformed and can now host events and fashion shows, thanks to the careful renovation project. Pedestrian paths run between the buildings, which are mainly located on the ground floor, in a sequence of solid structures and empty spaces in which landscaping plays a key role: running right across the site and smoothly interacting between the old buildings and green spaces. The project incorporates a six-storey tower in its industrial fabric of warehouses and hangers, which interacts closely with the old constructions. Constructed out of glass surfaces, the structure is covered with a web of vertical elements made of a dark-coloured metal that shelter the interiors from the sunlight: this distinctly tall and dark-coloured modern building sets up powerful chromatic relations with the red-coloured exposed bricks of the low-level warehouses. It works in the field of architecture, ranging from retail to fashion, office building design, the development of residential complexes, town planning, and cultural recovery works.

Gucci mecenate

Text description provided by the architects. The old Caproni factory, built in in the eastern suburbs of Milan , has been brought back to life thanks to a renovation and redevelopment project transforming this old plant into the new Milan offices of the famous fashion brand Gucci. The premises in via Mecenate, which were used for designing, assembling and testing airplanes, have now been developed into a large complex holding offices, showroom and spaces for holding fashion shows and operations connected with graphics, as well as a canteen and restaurant. Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and the outside. The large hangar has been transformed and can now host events and fashion shows, thanks to the careful renovation project. Pedestrian paths tun between the buildings, which are mainly located on the ground floor, in a sequence of solid structures and empty spaces in which landscaping plays a key role: running right across the site and smoothly interacting between the old buildings and green spaces.

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The project incorporates a six-storey tower in its industrial fabric of warehouses, which interacts closely with the old constructions. The covered plaza is also faced by full-height rotating panels that make for flexible opening and closing of the space for events. Constructed out of glass surfaces, the structure is covered with a web of vertical elements made of a dark-coloured metal that shelter the interiors from the sunlight: this distinctly tall and dark-coloured modern building sets up powerful chromatic relations with the red-coloured exposed bricks of the low-level warehouses. About Contact Submit Subscribe Architonic. It is also important that for the first time all the Gucci staff in Milan will work in the same space, something that had never happened before. A standard rectangular floor plan with the service block at the center and the offices arranged all around. The meanings are many, and all closely connected. Constructed out of a glass surface, the structure is covered with a web of vertical elements made of a dark-colored metal that shelter the interiors from the sunlight: this tall modern building sets up powerful chromatic relations with the red-colored exposed bricks of the low-level warehouses. Just consider the fact that the basement — 15, square meters for parking cars , archives and storage — was built after having raised, dismantled and reconstructed the buildings, without any demolition only the offices from the s and s were demolished, since they had no architectural relationship with the original buildings. In these months we have worked a great deal on the concept of a learning organization, namely a widespread corporate culture where every person is encouraged to take risks, to do things in a different way, where mistakes are allowed because they are the only way to generate innovation and change. Institutional Buildings , Refurbishment. Photographs: Andrea Martiradonna. Everything began thanks to the original vision of the creative director Alessandro Michele, his new aesthetic which at first split the fashion world in two, and is now making Gucci the hottest brand of the moment.

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Note the complex geometric design of the metal roof structures, all restored in compliance with their minimum sections, based on the construction engineering of the period. The insertion of the green areas. The gardens and all these spaces offer the possibility of living moments that are not connected only to the life of the office, putting the central accent on quality of life in the workplace. Just consider the fact that the basement — 15, square meters for parking cars , archives and storage — was built after having raised, dismantled and reconstructed the buildings, without any demolition only the offices from the s and s were demolished, since they had no architectural relationship with the original buildings. Demolition of the more recent buildings of little architectural value. Yesterday it was an emblematic workplace, a modern model of industrial growth, connected with the name of the engineer Gianni Caproni, one of the pioneers of aviation. The project incorporates a six-storey tower in its industrial fabric of warehouses and hangers, which interacts closely with the old constructions. Share Share Facebook. You'll now receive updates based on what you follow! The large hangar, once used for assembling aeroplanes, has been transformed and can now host events and fashion shows, thanks to the careful renovation project. Interior view of the space for Gucci fashion shows in the powerful volume of the former Caproni hangar. The latter stands in a corner and breaks up the symmetry of the layout, filling in the gap left behind by two buildings that collapsed. The old Caproni factory, built in in the eastern suburbs of Milan , has been brought back to life thanks to a renovation and redevelopment project transforming this old plant into the new Milan offices of the famous fashion brand Gucci. The plaza is the connection for all the buildings, the symbolic heart of this ideal campus-city : a gathering place around which all the activities are organized, in a constant rhythm of ratios and proportions. The showrooms extend towards the large covered outdoor plaza , at the back, where the impressive hangar as big as a football field was the place for the assembly of the aircraft.