Jeffree star social blade

Since launching inYouTube has grown to become the second-largest social media platform.

James Charles is no stranger to internet drama and YouTube conflict. The year-old beauty guru has more than 24 million YouTube subscribers and more than 31 million TikTok followers — but he's also been "canceled" over numerous things, from a tweet about ebola to comments about " influencer representation. Cancel culture is a relatively recent term for an online phenomenon characterized by both famous and non-famous people being called out and publically shamed for behavior that's considered problematic. For influencers, it sometimes results in a massive loss in subscribers, an attack on their public image, and the loss of sponsorships and other forms of income. Out of all of Charles' scandals , his most infamous is the controversy within YouTube's beauty community. The YouTube star endured the largest subscriber loss in the platform's history after being embroiled in " Dramageddon 2. But Charles went on to outgrow and surpass both creators within a year of the controversy.

Jeffree star social blade

Now that cosmetics giant Morphe has officially cut ties with beauty mega-influencer Jeffree Star, many are asking in hindsight why it took so long. While Morphe declined to comment further on the reasons for the decision, it came after influencer Jackie Aina announced on July 2 that she had cut ties with Morphe as an affiliate partner. Influencer product collaborations have become a key pillar of the marketing strategy of many beauty brands, including Morphe and Anastasia Beverly Hills. In June , her apology video to Charles stated that Star and Dawson had made many accusations of sexual assault about Charles to her, which she now believes to be lies. Star is not the first beauty YouTuber to lose brand deals as a result of racist statements bring brought to light. Laura Lee, for example, lost deals with Ulta and other brands as a result of her racist tweet scandal. Star has made controversy and provocation a main component of his personal brand for years, presenting himself as unfiltered and real to his 17 million subscribers. These criticisms have included calling out brands for a lack of inclusivity, such as Tarte for a small range of foundation shades. They need to ensure values alignment, and make sure their agreements contain a morals clause. Facebook Twitter LinkedIn Reddit. By Liz Flora. Glossy Pop Newsletter.

This is part of Insider's "uncancelable" serieswhich uses data to analyze cancel culture.

As of March , Sandra Cires Art was the most subscribed beauty content creator on the video platform, with around Beauty and makeup creators Jeffree Star ranked second, with approximately Fashion and beauty-related videos such as makeup and skincare tutorials, cosmetics hauls, and product recommendations are among the most popular content on YouTube. As of the end of , more than nine in 10 users worldwide reported watching videos online , with music videos being the most popular category. As of January , around 37 percent of the global digital population accessed YouTube , while the short-video app TikTok saw a reach of approximately 19 percent among internet users worldwide. In recent years, video content has become increasingly more popular with users, with even text-based social media platforms like Reddit planning to include this format in their libraries.

You are not currently logged in. You will still be able to browse Wikitubia, but you will be unable to edit without an account. Please go here to create a Fandom account. He is currently the 2nd most subscribed to beauty guru on YouTube. Jeffree used Myspace in the beginning in order to promote himself and his music.

Jeffree star social blade

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Westbrook gained over four million subscribers, growing her channel to 10 million subscribers for the first time in her career. Star then endorsed Westbrook's video on Twitter, and he also called Charles a "danger to society" and said that Charles was not allowed in Star's home — further escalating the drama. Dawson denied some of Westbrook's claims in a frantic Instagram Live , but neither of them addressed the specific claims in Westbrook's video. As of December 2, , Charles has uploaded videos to the new social media platform and has 31 million followers — surpassing his YouTube subscriber count by over 7 million. T-Series has recently amassed a over quarter of a billion subscribers - over 30 million more than any other channel. Skip to main content. According to YouTube, Charles was ranked tenth on the site's top ten creators list of Charles surpassed Star's subscriber count in April and Star has consistently uploaded fewer videos per month than Charles while also receiving fewer views per video. Then you can access your favorite statistics via the star in the header. Charles' rebound demonstrates that being the target of "cancel culture" doesn't necessarily mean your career is over — in Charles' case, the momentum actually allowed his career to skyrocket.

Jeffree Star has a past full of racism and intimidation. In a world dominated by the latest releases, the hottest products, and fleeting popularity, the beauty industry has at least one constant: YouTube beauty guru Jeffree Star apologizing for awful, possibly even racist behavior.

You need one of our Business Solutions to use this function. To access this feature you need a Statista Account. Glossy Pop Newsletter. By Liz Flora. Share icon An curved arrow pointing right. Charles denied the claims of predatory behavior made by Westbrook and Star, and he revealed text messages that Star sent him threatening to expose further accusations. While Morphe declined to comment further on the reasons for the decision, it came after influencer Jackie Aina announced on July 2 that she had cut ties with Morphe as an affiliate partner. Premium Statistic U. Starter Account. For influencers, it sometimes results in a massive loss in subscribers, an attack on their public image, and the loss of sponsorships and other forms of income. Perhaps unsurprisingly, the top 20 videos by views are entirely comprised of either songs, content for children, or both. In April , Star reignited the beauty drama on the "Mom's basement" podcast where he claimed that he has proof of a "victim" of Charles saved in a voice memo on his phone.