Leggs nylons

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L'eggs is a brand of pantyhose , introduced in by Hanes , which radically changed the hosiery marketplace. The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape. The brand logo hinted at a pair of chicks or eggs in the lettering. L'eggs was an immediate success, knocking out many competitors and becoming a tremendous profit stream for Hanes. Celebrity endorsements helped to keep the brand in the forefront.

Leggs nylons

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Leggs nylons

L'eggs is a brand of pantyhose , introduced in by Hanes , which radically changed the hosiery marketplace. The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape. The brand logo hinted at a pair of chicks or eggs in the lettering. L'eggs was an immediate success, knocking out many competitors and becoming a tremendous profit stream for Hanes. Celebrity endorsements helped to keep the brand in the forefront. The plastic egg packaging was used for home handicrafts and as a toy for children. The success of the product line continued through the s and s, with L'eggs standing as the largest pantyhose brand in the US. L'eggs downsized in the mids even as they retained a large share of the reduced marketplace. They also exchanged their plastic egg for a more environmentally friendly cardboard cylinder and dome. L'eggs was the brainchild of Hanes executive Robert Elberson, who put together a secret project in the basement at the Hanes factory in Winston-Salem, North Carolina.

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The product's slogan, "Our L'eggs fit your legs", appeared in print and TV ads. In , L'eggs honored Safeway with the Golden Egg Award for helping to sell 10 million pairs of L'eggs pantyhose, even though Safeway was now a rival in the same product line. Crain Communications. This Microtoning Action hosiery gently hugs legs for a vibrant, toned feeling. Easy Pick Up. The store will not work correctly in the case when cookies are disabled. Shop by category. ISBN Bill Publications. Rite Aid Rewards is not valid on photo purchases. If you would like your prescriptions delivered, checkout with only your Rx Items s first. Pantyhose in egg-shaped packaging.

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In after about an 18 percent drop in business, both L'eggs and Hanes reduced their workforce by 8, American employees, cutting their manufacturing capacity by 5 percent. Allergy Shop. L'eggs started selling their product in Safeway grocery stores in , but in Safeway introduced a competing house brand of pantyhose. Harrold had organized the product rollout of L'eggs. Copley News Service. Pantyhose in egg-shaped packaging. Retrieved June 4, Skip to the beginning of the images gallery. Retrieved October 9, Ask your pharmacist for details. Enter Delivery Address.