Liverpool fc brand

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We then delivered brand new hospitality offers improving the match day experience across the Centenary Stand and the new Main Stand, which opened in We translated the new brand positioning into design and behaviour principles to ensure every fan and colleague touchpoint upholds The Liverpool Way. By observing behaviours, and speaking to supporters, we captured hours of video footage which helped us to identify opportunities for the club to create more memorable Anfield experiences. Understanding fan needs and expectations at every stage. We delivered a signature look and feel for the club, creating comprehensive brand guidelines that are intuitive for all internal and external teams, as well as designing compelling communications for digital and print applications. With that we designed environments, narrative graphics and branding for a number of hospitality spaces in both stands. Celebrating Liverpool FC narratives throughout all tiers has cemented their popularity with supporters and set new benchmarks for stadium hospitality.

Liverpool fc brand

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Liverpool Football Club is a professional football club based in Liverpool , England. The club competes in the Premier League , the top tier of English football. Founded in , the club joined the Football League the following year and has played its home games at Anfield since its formation. The club established itself as a major force in domestic and European football in the s and s, when Bill Shankly , Bob Paisley , Joe Fagan and Kenny Dalglish , led the club to a combined 11 League titles and four European Cups. Liverpool is one of the most valuable and widely supported clubs in the world. The club has long-standing rivalries with Manchester United and Everton. Under management by Shankly, in the team changed from red shirts and white shorts to an all-red home strip which has been used ever since. The club's anthem is " You'll Never Walk Alone ". The club's supporters have been involved in two major tragedies. The Heysel Stadium disaster , where escaping fans were pressed against a collapsing wall at the European Cup Final in Brussels, resulted in 39 deaths.

Liverpool fc brand

Liverpool FC's new Nike home kit for the season draws inspiration from the club's history and identity. The traditional vibrant red shirt features teal and white around its V-neck collar and sleeves — similar to the Reds' home jerseys between and The colours — red, white and teal — have been a traditional colourway used throughout LFC's proud history and are related to the traditional crest of the club. Teal also represents the city of Liverpool and is reminiscent of the shade of the Liver Bird that sits at the top of its famous Liver Building. Scott Munson, VP, Nike Football Apparel, said: "At the start of any new partnership it is important to show maximum respect and we have done that by concentrating on the club's core identity. The fonts have been designed to embody characteristics of Anfield and the surrounding area, coming in white for the outfield players' jersey. Pre-order now: The new Liverpool FC home kit The traditional vibrant red shirt features teal and white around its V-neck collar and sleeves — similar to the Reds' home jerseys between and Pre-order now: The new Liverpool FC home kit.

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Archived from the original on 24 July The club's supporters have been involved in two major tragedies. He [Shankly] thought the colour scheme would carry psychological impact — red for danger, red for power. However, Liverpool never made use of this badge. Category Commons WikiProject. Archived from the original on 12 May Manchester Evening News. Calvin Ramsay at Bolton Wanderers until 30 June []. Yellow F9F6B8. Sports Illustrated.

Numerous trophies, success over a long period of time and some of the most famous players ever to play football has meant that LFC is known and admired around the world. As such, our club crest, playing kit and merchandise is instantly recognisable.

Adobe Illustrator. Paul Ince. The resulting weight of people caused a retaining wall to collapse, killing 39 fans, mostly Italians. Archived from the original on 31 August Archived from the original on 8 June Retrieved 27 July They produced the kits for 10 years before Adidas made the kits from to Manchester Evening News. Join '47 Family. Because of restrictions on expanding the capacity at Anfield, Liverpool announced plans to move to the proposed Stanley Park Stadium in May Retrieved 19 November Get in touch If you'd like to work with us check out our current available roles: Our Careers. Retrieved 11 February Archived from the original on 2 February I consent to Verdict Media Limited collecting my details provided via this form in accordance with Privacy Policy.