New balance concept store

Over the past 3 years, greater group have developed retail stores and displays for New Balance to strengthen their retail presence worldwide.

Boston, Mass. The fresh retail concept is built to put people, not products, at the center of the consumer experience. Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style. The concept will include an edited assortment of merchandise as well as visual storytelling to accompany select products, highlighting the makers and origins behind them, illuminating New Balance at the intersection of sport and culture. The selection of footwear and apparel will be curated so both an elite athlete and a fashion influencer can each envision their next great moment, side by side.

New balance concept store

If you're a human and see this, please ignore it. If you're a scraper, please click the link below :- Note that clicking the link below will block access to this site for 24 hours. New Balance recently celebrated its th anniversary with the opening of its first U. This flagship store represents a significant transformation of the retail experience for New Balance consumers. We have created a distinctive space that allows for deeper engagement to best facilitate clear and consistent storytelling that highlights the energy and momentum behind our brand. The Boston Landing Flagship pays tribute to our heritage in sport and giving back to our community, celebrates our innovation, and sets a new precedent for our high standards in retail excellence. New Balance and New Balance Foundation support many charitable and community-focused organizations in the greater Boston area. The interactive retail space features a large impact display highlighting our footwear and apparel product, as well as digital screens featuring global Team NB athletes, including Trayvon Bromell and Emma Coburn. A MADE. Facebook, facebook.

Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style.

Next Set of Related Ideas. References: newbalance. New Balance has taken the retail industry by storm with its new store concept on Newbury Street in Boston, Massachusetts. With a focus on creating a customer-centric experience, the store is designed to bring people together and encourage customers to find their own authentic style. At the heart of the store is a central seating area, where customers can convene and draw inspiration from each other.

If you're a human and see this, please ignore it. If you're a scraper, please click the link below :- Note that clicking the link below will block access to this site for 24 hours. Have you noticed all the new shops opening along the Back Bay stretch this year? We certainly have. Here are the five arrivals we love the most. Inside the New Balance concept store.

New balance concept store

Skip to content. By Anil Prabha July 24, Text Size. New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. The 1, sq ft store is the third of its kind globally, with the first store of the same concept opening in Guangzhou, China, in December and the second in Boston, US, in February this year. According to Coenraad Hefer, general manager of New Balance Singapore an ore and Malaysia, the company is always looking for new ways to engage with its existing consumers while also attracting the next generation of consumers to the brand. He went on to say that following the successful launch in Guangzhou and Boston, the team wanted to introduce the concept to consumers in Southeast Asia, starting with Singapore. Heifer said that this is an integral part of the concept, and the brand has brought it to life by putting people, not products, at the centre of the consumer experience. Coenraad Hefer, general manager of New Balance Singapore and Malaysia A sense of community The store features a central seating arrangement, with lifestyle on one side and sport on the other. The open concept creates a space where consumers can shop cross-category to match their personal style.

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Photo credit: New Balance. With a focus on creating a customer-centric experience, the store is designed to bring people together and encourage customers to find their own authentic style. We had to ensure that we translated the concept of flexible space into long-term retail success, and that our design can be modernised and adapted to the environment easily. Being the fastest growing market in the world, the Chinese retail market is one that is interesting and different for our client. Brand Experience - The shift toward customer-centric experiences and inspiring environments is disrupting the concept of retail altogether, enabling brands to create unique brand experiences rather than simply selling products. The selection of footwear and apparel will be curated so both an elite athlete and a fashion influencer can each envision their next great moment, side by side. Presenting the brand's footwear and apparel in a raw-concrete environment, the spatial signature grey colour scheme is complemented with wooden panels and digital screens that provide a modern-day signage. Project Overview greater group have been designing New Balance's stores globally, including flagship stores in Boston, London, Milan, Tokyo, Korea, and are now proud to showcase our latest project with Shanghai's first New Balance Global Flagship Store. Read More Read less. Fashion Retail - The trend toward curated merchandise and customer-focused experiences is disrupting the fashion retail industry, providing opportunities for brands to differentiate themselves and build customer loyalty. At the heart of the store is a central seating area, where customers can convene and draw inspiration from each other. The interactive retail space features a large impact display highlighting our footwear and apparel product, as well as digital screens featuring global Team NB athletes, including Trayvon Bromell and Emma Coburn. This flagship store represents a significant transformation of the retail experience for New Balance consumers. Design Challenge The Chinese consumer sector looks vastly different today compared with just five years ago.

Boston, Mass. The fresh retail concept is built to put people, not products, at the center of the consumer experience. Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style.

The selection of footwear and apparel will be curated so both an elite athlete and a fashion influencer can each envision their next great moment, side by side. Sportswear Retail - A trend toward curating products and creating inspiring environments is disrupting sportswear retail, allowing brands to connect with customers more deeply and drive sales. New Balance and New Balance Foundation support many charitable and community-focused organizations in the greater Boston area. New Balance has taken the retail industry by storm with its new store concept on Newbury Street in Boston, Massachusetts. Manufactured in the U. Presenting the brand's footwear and apparel in a raw-concrete environment, the spatial signature grey colour scheme is complemented with wooden panels and digital screens that provide a modern-day signage. Ian Fitzpatrick, Senior Director of Global Brand Strategy and Operations at New Balance, commented on the store concept, saying "This store represents a big step forward in the way we think about our retail environment, featuring a much tighter, more focused collection built specifically for the younger consumer. New Balance. Implementing the right strategy for a ground-floor store to be able to engage the street was also a challenge, especially it is located on a busy Shanghai's street. Facebook, facebook. We use cookies and equivalent technologies to collect and analyse information on site's performance and to enable the site to function.