Nissan datsun

Automobile brand Datsun was launched in

Datsun's original production run began in From to , only vehicles exported by Nissan were identified as Datsun. Nissan phased out the Datsun brand in March , but relaunched it in June as the brand for low-cost vehicles manufactured for emerging markets. Nissan considered phasing out the Datsun brand for a second time in and , [2] eventually discontinuing the struggling brand in April The new car's name was an acronym of the initials of the company partners:. In fact, their output focused on trucks since there was almost no consumer market for passenger cars at the time.

Nissan datsun

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The Wall Street Journal Online.

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While the official company name was Nissan, its passenger-car line was Datsun, and all U. This particular example is held as part of the Nissan heritage collection, and is a bit battered from winning a round-Australia endurance rally, Datsun's first such motorsport victory. The race team's leader was Yutaka Katayama, a man who would eventually become a household name among Datsun fans as "Mr. The decision to bring Datsun to America was not without its casualties: Shin Maki, a young engineer with the company, lost both of his front teeth after an accident put his head through a windshield during testing in California. The customer, a former Navy man named Richard McCutcheon, chased down the tiny little truck as it was being hauled to the dealership and insisted on buying it. Lemke did so, then promptly found out he wouldn't have another model to display for a further three months. The little Datsun soon had a strong following among gardeners, farmers and California do-it-yourselfers, with a quarter-ton payload, easy-to-park dimensions and decent fuel economy. While America collectively scratched its head at the Datsun sedan, the tiny pickup truck made solid inroads.

Nissan datsun

Datsun's original production run began in From to , only vehicles exported by Nissan were identified as Datsun. Nissan phased out the Datsun brand in March , but relaunched it in June as the brand for low-cost vehicles manufactured for emerging markets. Nissan considered phasing out the Datsun brand for a second time in and , [2] eventually discontinuing the struggling brand in April The new car's name was an acronym of the initials of the company partners:. In fact, their output focused on trucks since there was almost no consumer market for passenger cars at the time. Beginning in , the first DAT trucks were assembled for the military market.

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HR UD. Retrieved 22 May Nissan said the brand's reputation for value and reliability would help it gain market share in emerging markets. Industry observers, however, speculated that the most important motivation was that a name change would help Nissan market stocks and bonds in the U. Automobiles , light trucks. The name was changed to "Datsun" two years later in SSRN ISBN Nissan considered phasing out the Datsun brand for a second time in and , [2] eventually discontinuing the struggling brand in April Car Scoops. Datsun redi-GO D.

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The vehicle, a Type 14, was never meant for the road or production, but was a part of a patent dispute as Austin saw a number of similarities to the car with the Austin 7 Ruby. A single name worldwide would increase the possibility that advertising campaigns, brochures, and promotional materials could be used across countries and simplify product design and manufacturing. Tokyo, Japan. Subcompact car. Datsun road car timeline, — The use of the Datsun name in the American market derives from the name Nissan used for its production cars. Corporate choice favored Datsun, so as to distance the parent factory Nissan's association by Americans with Japanese military manufacture. Best car. Used Datsun Go. Purchase Not Purchased. Within a few years, it was importing cars to most of Western Europe.