Original bratz dolls
Whilst I wrote an article on Barbie first, my childhood self always preferred Bratz Dolls.
The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop trends. Since the brand's launch in , franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with its rival Mattel over the rights to its design, which ended in with MGA as the victors. MGA has paused the Bratz brand since the onset of the litigation and rebranded it several times throughout its lifespan, with the first of those coming in after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In , Bratz changed to have a taller bodies, an all-new logo and branding, [6] and continued through , in an effort to return the brand to its roots. As a result, none of the product line was made available in North America. In July , Bratz relaunched a second time for 14 years with new doll lines and introducing a new main character, Raya, to the debut lineup from its launch as well as a new slogan and website design. The bodies were changed to be 10" 25 cm tall again, but with new bodies and head molds.
Original bratz dolls
This version was produced with less detail and cheaper fabric, presumably to be sold for less than the original release. The Cool Bratz dolls would later be rereleased for the brands 5th and 20th anniversary celebrations , released as a line of Lil' Bratz and line of plushies in My name is Jade! My fashion passion is clothes that are xtreme and far out! My friends call me "Kool Kat" because I love cats! And because I'm cool!!! My name is Sasha! My fashion passion is urban street wear like beanies and jean skirts! My friends call me "Bunny Boo" because I love the hip-hop thang! My name is Yasmin! My fashion passion is Bohemian-clothes in earth-tone colors and awesome textures! My friends call me "Pretty Princess" because I rule! My name is Cloe and I rock! My fashion passion is exotic animal prints and sparkly fabrics!
Toggle limited content width. Main article: Bratz web series. Retrieved 14 August — via Twitter.
V4 likely came out in when Bratz debuted in Japan, but has been archived on this page for comparison purposes. The easiest way to tell the difference between the original and re-released editions is that the original packaging has a matte logo and the re-release packaging has a holographic logo, while the original dolls do not have holes on the bottom of their shoes and the re-release dolls have holes on the bottom of their shoes. Cloe - Pleather headband, design and studs on t-shirt, belt and fringe on jeans, cow print fabric on bag, fringe on jacket, and some paint details on boots. Jade - Hat pigtails, design on t-shirt, belt and red stripe on pants, some paint details on sneakers, and fur lining on skirt. Sasha - Pom-pom on hat, rip-away Velcro skirt, pockets on skirt, some paint details on sneakers, and design on bag. Yasmin - Design lining at bottom of pants, design lining at top and bottom of skirt, flower paint details on boots, and design on bag.
And so began the reign of the Bratz dolls, which turned 20 years old on May In , sales figures revealed Bratz had outsold Barbie in the U. They look like pumping-party victims. Jillian Hernandez, a Black and Latinx aesthetics scholar , community arts educator, and curator was first made aware of Bratz dolls when her daughter asked for one in the early s. Jasmin Larian claims much of the backlash was fueled by Mattel, and in the dolls—plagued by misconception and conflicting creative direction—were put on a production hiatus. Herd uploaded a quick snap to social media and headed out to run errands.
Original bratz dolls
Back to all articles. The original line featured four dolls: Cloe, Sasha, Jade, and Yasmin. All four featured oversized heads reminiscent of the big-headed, big-eyed dolls of the s and rooted hair that could be combed for additional play value. Detailed accessories and playsets reflected their cool although somewhat materialistic lifestyle. Although Bratz dolls earned several toy industry awards, they were also considered somewhat controversial due to their heavy makeup, skimpy outfits, and perceived attitude. Bratz Dolls were also involved in a lawsuit with Mattel, the maker of Barbie dolls. The case centered on whether Bratz doll creator Carter Bryant was working for Mattel when he developed Bratz. In , a new set of dolls that included the original four plus Raya was launched, but the line was discontinued entirely in due to low sales. Still, Bratz dolls remain an iconic part of early s toy culture. Share this article.
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Retrieved 20 February After the announcement, MGA Entertainment CEO, Isaac Larian sent a statement on December 24, , via email to a dedicated franchise fansite, Bratz World, [14] and another two days later to Playthings magazine stating that the information is false and the company is not familiar with the company named in the report and MGA uses "first-rate factories in the Orient" to make its goods, besides Mattel and Hasbro. And she says, 'Yeah, It's cute. Needs Images! Larian said that he never heard about the news or of "the organization who is behind this negative and false campaign immediately prior to the last holiday shopping weekend. Please help improve this article by adding citations to reliable sources in this section. Bratz were not the only dolls to be criticized in this report, [17] which highlighted not only toys but also other products and the wider media. Archived from the original on 12 March Reality Titbit. May Learn how and when to remove this template message. Voices included Tia Mowry. Belair says neither MGA nor Mattel "sought or obtained permission Retrieved Download as PDF Printable version. The BratzChallenge swarmed the internet in , focusing on the dolls nostalgia and iconic look.
V4 likely came out in when Bratz debuted in Japan, but has been archived on this page for comparison purposes.
You can easily look at dolls released in the mids and find direct references to them in todays fashion and style. Main article: Bratz TV series. Hidden categories: CS1 errors: missing periodical Wikipedia articles needing clarification from August Rotten Tomatoes template using name parameter Articles with short description Short description is different from Wikidata All accuracy disputes Articles with disputed statements from September All articles with unsourced statements Articles with unsourced statements from August Articles needing additional references from July All articles needing additional references Articles with unsourced statements from November Articles needing additional references from May Articles with J9U identifiers Articles with LCCN identifiers. Retrieved 13 May Bratz were created by Carter Bryant, a former Mattel employee in Retrieved 12 April In my opinion, if Bratz dolls were released at the same scale now, as they were 20 years ago, they would be unstoppable. The easiest way to tell the difference between the original and re-released editions is that the original packaging has a matte logo and the re-release packaging has a holographic logo, while the original dolls do not have holes on the bottom of their shoes and the re-release dolls have holes on the bottom of their shoes. Los Angeles Business Journal. Promo Magazine. Outright Games.
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