Permanent style

The biggest such site in the UK, permanent style, and one of the largest globally, it has developed a dedicated, international audience over the past 13 years. Since its launch inPermanent Style has grown largely on the permanent style of word-of-mouth recommendations by men looking for an independent voice and intelligent advice on style and luxury clothing. Permanent Style has a high-end, highly engaged, international readership.

His name is Simon Crompton and he runs the website Permanent Style, which started as a blog and now also sells products he's collaborated on with some of his favorite makers. Simon takes his site and writing seriously, which he attributes its early success to, and for it, he's been rewarded with a career born out of his passion. If you read his site, you'll notice he interacts with readers on every post in the comments section; it's quite a feat. His content ranges from product reviews and style tips to interviews with industry insiders and even reader profiles. Below, Simon and I discuss his transition from editing financial magazines to writing Permanent Style, his most recent pop-up above the Stoffa showroom with Swedish menswear brand Rubato and bespoke tailor Fred Nieddu, how he organically grew his business to selling collaborative products on his site and in-person, why New York City fashion depresses him, wardrobe staples he can't do without, and plenty of other topics. What were you doing prior to Permanent Style and what prompted you to start the site?

Permanent style

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But back when we started doing it about eight years ago, it wasn't that common.

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Permanent style

His name is Simon Crompton and he runs the website Permanent Style, which started as a blog and now also sells products he's collaborated on with some of his favorite makers. Simon takes his site and writing seriously, which he attributes its early success to, and for it, he's been rewarded with a career born out of his passion. If you read his site, you'll notice he interacts with readers on every post in the comments section; it's quite a feat. His content ranges from product reviews and style tips to interviews with industry insiders and even reader profiles. Below, Simon and I discuss his transition from editing financial magazines to writing Permanent Style, his most recent pop-up above the Stoffa showroom with Swedish menswear brand Rubato and bespoke tailor Fred Nieddu, how he organically grew his business to selling collaborative products on his site and in-person, why New York City fashion depresses him, wardrobe staples he can't do without, and plenty of other topics. What were you doing prior to Permanent Style and what prompted you to start the site?

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Permanent Style PermanentStyle. My other daughters get up, and we talk to them about what they're going to do, and we go to the park with all of them and start. There are posts three times a week, a weekly newsletter, and regular reader events. Permanent Style readers comment frequently, engage in discussion, and take the time to travel to events and trunk shows around the world. They don't keep the bottom half of you dry. I find it depressing because there are so many people who really want these products but they don't really like the product itself very much. You can dress quite simply and therefore, don't have to have too much stuff. If the jeans start getting faded or shirts are starting to get frayed, they become more precious in that way. I used to run financial magazines as editor for about 15 years. The biggest such site in the UK, and one of the largest globally, it has developed a dedicated, international audience over the past 13 years. What would you like to see from the average man?

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It's got something in common with bespoke clothing where I like the fact that a lot of vintage stuff feels unique. We've gone from just collaborating with brands where they sell the product and it's still very much their thing, to the point now where we have much more of our own kind of fuller shop. Guys got into suits and ties and pocket handkerchiefs. It's a one-off and you never see anyone else doing the same thing. In the last few years, I see a lot of signs that that classic menswear crowd has grown up or matured in many ways. Maybe just more awareness of how shoes can fit well and then be really comfortable and also stylish. It's not just a summer thing. We've done that every six months for the last five years. Permanent Style has a high-end, highly engaged, international readership. And then, about seven years ago, I quit to do the blog full-time, when it became big enough to justify doing so. The wonderful thing about menswear is you don't have to have that many clothes. Getting up with the three-year-old in the morning; she's just gone in a proper bed.