Smythtoys

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Smythtoys

Founded in by four brothers in Galway, the group is now one of the most successful Irish retailers abroad. In this equation, play is a central element to quality learning, and toys are important educational tools. Smyths Toys , the Irish toy retailer group founded by four brothers, aims to make this easier for parents by providing the widest possible range of toys for all ages in one place and at competitive prices. Usually, that means aiming to keep 10, active items on file at any given time. As you can imagine, that makes it one of the busiest toy stores in Europe. Back at headquarters, a dedicated buying department overlooks the stock of all stores and makes purchasing decisions to include a wide range of toys in its portfolio, from video games, books, and partyware, to bikes and scooters. To bring its offering to life in shops across the UK, Ireland, Europe, and online, the multichannel retailer relies on a number of technology systems that inform business decisions and support sales and distribution logistics. The Google Cloud team was extremely supportive, and the pay-as-you-use model allowed us to progress at our own pace. Now, the group had decided it was time for an update. To handle expansion using the same kind of infrastructure, the retailer would need to invest significantly in expanding its space and buying new hardware. Smyths Toys was also conscious about its storage room becoming a central point of failure in case of a power outage, which could impact all departments that rely on its SAP systems to work. Upon evaluation, Smyths Toys decided that a migration to the cloud was a more cost-effective and practical solution to support its ongoing growth and longer-term plans. In early , the IT team undertook Google Cloud training to familiarize themselves with the look and feel of the console and learn its core features. Happy with the intuitive layout and its ease of use, Smyths Toys was able to initiate a proof of concept environment PoC in just a few days to run a sandboxed environment of its on-premises SAP systems. It enabled the team to benchmark those systems, stress test them, and review sizing options of those instances.

In total, Smyths operates over stores across 6 countries: 21 stores in Ireland, smythtoys, in smythtoys United Kingdom, [14] 68 in Germany, [15] 16 in Austria, [16] 10 in Switzerland [17] and 41 in France.

It first cornered the market in Ireland, before becoming the dominant player in the UK. It is now expanding across the continent, after entering Europe in when it struck a deal to buy 93 former Toys R Us stores spread across Germany, Switzerland, and Austria from the administrators of the bankrupt American retailer. It has not rested on its laurels: Since then, it has built up a chain of 41 stores in France and three in the Netherlands. Europe has traditionally been a waste ground for ambitious Irish retailers. Smyths Toys, however, has shown what can be done. And the company has done it while remaining a resolutely family business, with strong links to the local community from which they come — the family shuns publicity and never courts media attention, but they have been generous to their region.

Smyths Toys have unveiled their top toys for Christmas and one Star Wars toy makes the list. Smyths Toys Superstores has today officially revealed its top toys for Christmas It also includes new releases from classic brands like Lego, Barbie, and Fisher-Price. Follow us on Instagram fanthatracks. Fantha Tracks is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn More.

Smythtoys

Smyths Toys Superstores is an Irish multinational chain provider of children's toys and entertainment products with over shops throughout Ireland , the United Kingdom , Germany , Switzerland , Austria , France , and Netherlands. The business is owned by the Smyth family. The company is run by three brothers, Tony, Padraig and Thomas Smyth. A fourth brother and director, Liam, died in July In July , Smyths acquired French toy chain PicWicToys in France out of receivership, taking over 41 stores, 2 warehouses and a head office. In total, Smyths operates over stores across 6 countries: 21 stores in Ireland, in the United Kingdom, [14] 68 in Germany, [15] 16 in Austria, [16] 10 in Switzerland [17] and 41 in France.

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But it is also important to champion the traditional business that have succeeded, such as Smyths Toys. Follow this company File for this company. Computing, data management, and analytics tools for financial services. GKE app development and troubleshooting. Back at headquarters, a dedicated buying department overlooks the stock of all stores and makes purchasing decisions to include a wide range of toys in its portfolio, from video games, books, and partyware, to bikes and scooters. Guides and tools to simplify your database migration life cycle. Solutions for modernizing your BI stack and creating rich data experiences. The Currency. Internet of Things. Next, Smyths Toys is looking for ways to continue providing maximum convenience for its customers, which entails being able to understand what they want and need and being able to offer it to them promptly. Platform for BI, data applications, and embedded analytics. Cookies on Companies House services We use some essential cookies to make our services work. Contact Us. Serverless change data capture and replication service. Service for running Apache Spark and Apache Hadoop clusters.