Ucla brand colors

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of ucla brand colors across all channels and media.

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Follow the specifications on this page to use the colors as a required brand element.

Ucla brand colors

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Follow the specifications on this page to use the colors as a required brand element. Accessibility Color Contrast Color contrast is very important to legibility. Do not create your own swatches, ucla brand colors.

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Color and typography are the background and foreground of visual media. Color contrast is very important to legibility. To meet current accessibility standards, use only approved color combinations. Be sure to take special care with reverse type and type overlays, especially if your audience tends to be middle-aged or older. To achieve Level AAA compliance requires a contrast ratio of at least for normal text and 4. Large text is defined as 14 point typically See Downloads for reference PDFs of both charts. This chart "grades" various combinations of UCLA brand colors. Color Tip: Avoid using color as the only way to convey information or display an error message.

Ucla brand colors

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Follow the specifications on this page to use the colors as a required brand element. Do not use other shades of blue and gold in publications or online. When it comes to merchandise, textile and vinyl colors present special challenges. By using a licensed UCLA vendor, you are assured of following these standards. This full range of color provides a great deal of flexibility; please stay within these established hues.

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Interactive colors are used for buttons, links, tiles, and other navigational elements. Social Media. How to apply brand guidelines across channels. These colors should be used minimally and for their intended meanings only. Accessibility Color Contrast Color contrast is very important to legibility. Colors are also the building blocks of accessibility. Do not use tints of the brand colors — colors diluted with white. Do not use other shades of blue and gold in publications or online. See Downloads for reference PDFs of both charts. Primary Brand Colors Over the years the blue color has always been more important than the gold. Colors are also the building blocks of accessibility. Brand Gradient A blue gradient can be used to enliven fields of color. Do not routinely use red for type. Color is more than an aesthetic choice.

Caught up in the size and complexity of UCLA and the excitement of new research and academic programs, it's tempting to create and use "custom" logos. But the UCLA story is best told within a consistent framework, including disciplined use of logos and marks.

To meet current accessibility standards, use only approved color combinations. If your budget allows, select one tertiary color from the palette to include in your project and print it as a spot to bring the vibrancy fully to life in print. This chart "grades" various combinations of UCLA brand colors. Do not routinely use red for type. Color contrast is very important to legibility. Denotive colors are used for error, success, warning and other types of alerts. Use color type with care, avoiding non-ADA-compliant colors. Accessibility Color Contrast Color contrast is very important to legibility. For printed materials, the standards are not as easy to measure. Color is more than an aesthetic choice. Please note that in order to maintain maximum vibrancy of these colors, they will appear slightly different between screen and print. The system is broken down into four main palettes that are meant for unique uses:. We recommend purchasing Pantone color swatches for the most accurate visual matching.