Bionicle discontinued

LEGO has just announced that will be the last year for new Bionicle sets; starting summer a new line of similar buildable figures will be released, bionicle discontinued.

Those who grew up in the early aughts may remember a series of toys that were packaged in cylindrical cans, each one containing a masked robot, superhero, warrior They were part of a line of Lego sets known as Bionicle. Each character played a role in a deep and intricate overarching mythology that may have been the only thing about Bionicle more complicated than putting the sets together in the first place. Lots of Bionicle toys were released, along with video games, movies, McDonald's Happy Meal tie-ins, and other merchandise via Brickset. Bionicle was a huge success for Lego at the beginning of the 20th century, and the line of toys has been credited with helping to guide the Danish company through a period of financial difficulty. However, that success didn't come with controversy due to what some saw as appropriation of the Maori culture's symbols and mythology. Lego has become one of the most iconic toy brands, but that doesn't mean that the company wasn't dealt its fair share of trying times.

Bionicle discontinued

Bionicle stylized in all caps is a line of Lego construction toys , marketed primarily towards 8-toyear-olds. The line originally launched in as a subsidiary of Lego's Technic series. Over the following decade, it became one of Lego's biggest-selling properties, turning into a franchise and being one of the many factors in saving the company from its financial crisis of the late s. Despite a planned twenty-year tenure, [2] the theme was discontinued in , but was rebooted in for a further two years. Unlike previous Lego themes, Bionicle was accompanied by an original story told across a multimedia spectrum. It depicts the exploits of the Toa, heroic biomechanical beings with innate elemental abilities whose duty is to maintain peace throughout their universe. Bionicle's success prompted subsequent Lego themes to use similar story-telling methods. After suffering a decade-long downturn in the s, the Lego Group went forward with the idea that a theme with a storyline behind it would appeal to consumers. Their first attempt was the space opera franchise Star Wars , which became an instant success; however, the royalty payments to Lucasfilm marginalized Lego's profits, prompting them to conceive their own story-driven themes, one of which would eventually become Bionicle. The concept for Bionicle originated from an idea by co-creator Christian Faber named "Cybots", a line of humanoid action figures with attachable limbs and ball-and-socket joints. Faber recalled: "I was sitting with Lego Technic and thought I would love to build a character instead of a car.

After suffering a ten-year downturn in the s, the Lego Group went forward with the belief that a theme with a bionicle discontinued behind it would appeal to consumers. Despite a planned twenty-year tenure, [2] the theme was discontinued inbut was rebooted in for a further two years, bionicle discontinued. A fourth arcoriginally envisioned as a soft reboot of the franchise, introduces the desert world of Bara Magna, its inhabitants, and Mata Nui's origins.

This page uses Creative Commons licensed content from Wikipedia view authors. Bionicle was a line of Lego construction toys, marketed primarily towards 8—year-olds. Originally a subsidiary of Lego's Technic series, the line launched in Europe and Australasia in late , and in the Americas in Over the following decade, it became one of Lego's biggest selling properties, turning into a franchise and playing a part in saving the company from its financial crisis of the late s. Despite a planned twenty-year tenure, the theme was discontinued in , rebooted in for a further ten years, and then back again in for years to come. Unlike previous LEGO themes, Bionicle was accompanied by an original story told across a multimedia spectrum. It depicts the exploits of the Toa, heroic biomechanical beings with innate elemental abilities whose duty is to maintain peace throughout their universe.

Bionicle stylized in all caps is a line of Lego construction toys , marketed primarily towards 8-toyear-olds. The line originally launched in as a subsidiary of Lego's Technic series. Over the following decade, it became one of Lego's biggest-selling properties, turning into a franchise and being one of the many factors in saving the company from its financial crisis of the late s. Despite a planned twenty-year tenure, [2] the theme was discontinued in , but was rebooted in for a further two years. Unlike previous Lego themes, Bionicle was accompanied by an original story told across a multimedia spectrum. It depicts the exploits of the Toa, heroic biomechanical beings with innate elemental abilities whose duty is to maintain peace throughout their universe. Bionicle's success prompted subsequent Lego themes to use similar story-telling methods.

Bionicle discontinued

Sales were not what they had once been, and the company was struggling to make a profit. The generic LEGO sets no longer seemed to appeal to kids like they once did. Something needed to change if LEGO would live to see the new millennium. The s had seen several successful lines of toys that combined toys and storylines to create a universe for children to play. Transformers and G. Joe was not just action figures; they were characters in their TV shows! LEGO decided to copy that success and create their line of toys with a storyline. Their first attempt with Star Wars was successful, but the royalty payments to Lucasfilm made them unprofitable. LEGO then turned inward to create their own, original characters.

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At the time of its launch, one reviewer described the sets as "A good combination of assembly and action figure". BBC News. In reviewing the business across all of its play patterns and properties, the LEGO Group faced a tough question: should we take on a new creative challenge in the world of buildable figures that we pioneered in ? Work on a reboot to Bionicle began in While it didn't derail the Bionicle franchise by any means, Lego was faced with a significant issue shortly after the toys launched. Wired News. The decision was made due to recent low sales and a lack of new interest in the theme, possibly brought on by its decade-long backstory and lore. The whole narrative was developed on a multimedia platform by a team of Lego employees led by Bob Thompson and spans online animations, comic books, novels, console and online games, short stories, and a series of direct-to-DVD films — Bionicle: Mask of Light , Bionicle 2: Legends of Metru Nui , Bionicle 3: Web of Shadows , Bionicle: The Legend Reborn , and Bionicle: New Destiny Contents move to sidebar hide. It continued to use the building system introduced in Bionicle before evolving into the Character and Creature Building System CCBS that would later be carried over into other Lego sets and eventually Bionicle's reintroduction. Bionicle's rapid success had a major impact on the Lego Company. In other projects. To accompany theme, Lego worked with Swinnerton and the creative agency Advance to create an elaborate story featuring extensive lore centering on half-organic, half-robotic characters and telling it across a vast multimedia spectrum including comic books, novels, games, movies and online content. Collectibles such as weapon ammo and the "Kanohi" masks that certain characters wore were also sold; some became rare and valuable and withheld secret codes that when entered onto the official Bionicle website, provided the user with "Kanoka Points" that enabled them to access exclusive membership material.

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Bionicle also left behind a devoted fanbase, and Lego must've been aware of this — in , the company rebooted the franchise. The theme's comeback was announced on September 19, , with the first wave of sets and story details revealed at New York Comic Con on October 9. Oh well…. Composers Paul Hardcastle and Simon Fuller produced the music for the Bionicle commercials used between and , which also featured in the Mata Nui Online Game released throughout After the toyline was discontinued, publication of these serials continued through to before halting abruptly due to Farshtey's other commitments. A fourth arc , originally envisioned as a soft reboot of the franchise, introduces the desert world of Bara Magna, its inhabitants, and Mata Nui's origins. They are later transformed into the more-powerful Toa Nuva. A fire destroyed the Lego factory in , and though it could've easily been the end of the business, Kristiansen built a new factory to remake all of the patterns that had been destroyed in the fire. Speaking of licensing, that was another huge reason the company escaped bankruptcy — Lego started licensing the characters from some fledgling little sci-fi franchise called "Star Wars," and those toys sold like Lego hotcakes via License Global. Bionicle stylized in all caps is a line of Lego construction toys , marketed primarily towards 8-toyear-olds. The first story arc — takes place on the tropical island of Mata Nui, named after the Great Spirit, and deals with the arrival of the six Toa Mata and their adventures in protecting the Matoran villagers from Makuta's minions. The names "BioKnights" and "Afterman" were also considered prior to the finalization of the brand. A successor theme, Hero Factory, launched in mid The storyline, which features a different society, uses a similar grouping method for its Glatorian and Agori characters.