Kwik trip smiley face

Even if you've made many trips to a Kwik Trip or Kwik Star as they're known in Iowa due to copyright issues you probably had no idea about this tribute to their owner, Don Zietlow. It's been right under your nose the whole time! Or at least for the past few years. How does kwik trip smiley face gas station acquire fans?

I have been shopping at Kwik Trip for nearly 2-decades and I didn't know about the hidden easter egg they have in each of their stores in Minnesota , Wisconsin , and Iowa until yesterday! They're called Kwik Stars in Iowa, but they're the same thing. If you don't know an "easter egg" is a hidden feature usually found in video games or movies that is included as a nod to superfans. Sometimes they are inside jokes, sometimes they are used to tease a sequel, and sometimes they are used to recognize a past storyline. Kwik Trip has over stores in Wisconsin, Minnesota, and Iowa and a very loyal customer base, but I'm willing to bet most of those superfans don't know about what's hiding in each store.

Kwik trip smiley face

As an Iowa transplant, I am only one year into navigating the Midwest. Recently I was given a tip on an easter egg at a well-known gas station. As the chain expanded, it started to open locations outside of Wisconsin. The first Kwik Star was opened in Iowa in He will be succeeded by his son Scott Zietlow. Don is known for his leadership and for bringing great growth and innovation to the company. Recently Dunken from one of our sister stations in Rochester recently toured the Kwik Trip headquarters. Next time you are in a Kwik Star, head on over to the dairy aisle, pick up milk and flip it over. This is something the convenience store is able to do because they make their own milk jugs in their La Crosse facility. This smiley face is a reminder of the legacy that Don has created. Kailey Foster Published: December 2, Share on Facebook Share on Twitter. Get our free mobile app. Townsquare Media; Johnny Marks.

However its profit sharing plan provides a glimpse into the its finances. One of the reasons for the fandom is their owner, Don Zietlow. It all operates seamlessly to send custom ordered shipments kwik trip smiley face days a week to convenience stores in Wisconsin, Minnesota, Iowa, Illinois, South Dakota and Michigan.

If customers look hard enough, they'll find a tiny Easter egg on each bottle of milk at their local Kwik Trip. It's a small, hard to see smiley face, a reproduction of a drawing that former President and CEO Don Zietlow drew during annual meetings when he announced the company's year-end results, future goals and the amount employees would receive through the company's profit sharing program. It also appears on bottles of tea, juice and other drinks. The smiley face is a nod to Zietlow, who retired in , and to the company's employee-focused culture. But it's also an add-on that's only possible because of a business strategy Zietlow introduced more than two decades ago and continues to underpin the company's rapid growth. Known as vertical integration, it's a do-it-yourself strategy of controlling as much of the production, warehousing, distribution and sales as you can.

I have been shopping at Kwik Trip for nearly 2-decades and I didn't know about the hidden easter egg they have in each of their stores in Minnesota , Wisconsin , and Iowa until yesterday! They're called Kwik Stars in Iowa, but they're the same thing. If you don't know an "easter egg" is a hidden feature usually found in video games or movies that is included as a nod to superfans. Sometimes they are inside jokes, sometimes they are used to tease a sequel, and sometimes they are used to recognize a past storyline. Kwik Trip has over stores in Wisconsin, Minnesota, and Iowa and a very loyal customer base, but I'm willing to bet most of those superfans don't know about what's hiding in each store. I'm at Kwik Trip practically everyday so I'd consider myself a superfan, but I never knew about the "easter egg. Now, If you ever get the chance to take the tour, you should. Kwik Trip's massive campus is super impressive and is home to one of the largest bakeries in the entire world.

Kwik trip smiley face

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Kwik Trip has more than locations in Wisconsin , Minnesota , and Iowa and now has a new leader. One of the benefits of doing all of that food preparation and packaging in house: the dairy operation also makes its own plastic bottles, which allowed Kwik Trip to easily add Zietlow's smiley face. Rochester Woman Killed in St. Hidden on the bottom of every gallon and half gallon of Nature's Touch milk is Don's smiley face. Next time you are in a Kwik Star, head on over to the dairy aisle, pick up milk and flip it over. They also bottle their milk and make their own ice cream in La Crosse. After years, Don Zietlow has retired. Even if you've made many trips to a Kwik Trip or Kwik Star as they're known in Iowa due to copyright issues you probably had no idea about this tribute to their owner, Don Zietlow. I have been shopping at Kwik Trip for nearly 2-decades and I didn't know about the hidden easter egg they have in each of their stores in Minnesota , Wisconsin , and Iowa until yesterday! That's the year that Zietlow concluded the exiting model for convenience stores, based on sales of cigarettes, snacks, gasoline and household staples sold at "insult prices," wasn't a recipe for long-term success. Known as vertical integration, it's a do-it-yourself strategy of controlling as much of the production, warehousing, distribution and sales as you can. Kailey Foster Published: December 2, The full embrace of vertical integration didn't really come until , said John McHugh, Kwik Trip's vice president of external relations. How does a gas station acquire fans? As an Iowa transplant, I am only one year into navigating the Midwest.

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See how many things on this list trigger childhood memories—and which ones were here and gone so fast you missed them entirely. So he started drawing smiley faces on stage and that kind of became his signature, his trademark, the early part of his personal brand," said Carl Rick, Kwik Trip's training manager and a third-generation owner of the business. LOOK: Things from the year you were born that don't exist anymore The iconic and at times silly toys, technologies, and electronics have been usurped since their grand entrance, either by advances in technology or breakthroughs in common sense. It all operates seamlessly to send custom ordered shipments six days a week to convenience stores in Wisconsin, Minnesota, Iowa, Illinois, South Dakota and Michigan. It's been right under your nose the whole time! The tiny hidden item is located in the dairy cooler. Facebook Twitter Email. Kwik trip has more than doubled its retail stores in the past decade and keeping up with that growth required continued investment in all of the behind-the-scenes support operations. Fresh food and great prices are a couple of reasons why people are willing to drive past other convenience stores to find a Kwik Trip. The company plans to eventually set up two additional distribution centers to better serve Kwik Trip's retail expansion. That includes a recently completed expansion of Kwik Trip's burrito production line to make up to 90, burritos a day, a new foot production line for Dunkers and cake doughnuts and additional packaging automation in the sweets bakery and a cooler expansion in the dairy. Don's son was a professor of surgery at Mayo Clinic in Rochester. His last official day on the job was December 31st, Much of that growth has occured since , when the company first tapped Wisconsin Economic Development Corp.