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BY Jadriena Solomon. Social shaderoom ig users are sharing their thoughts after Scrappy and Erica Dixon posted footage from their recent vacation. As The Shade Room previously reported, shaderoom ig, the pair have been making headlines and sparking rumors of a romantic reconciliation since November

When she came up with the idea for The Shade Room TSR in , a news site that follows trending stories and the actions of celebrities in real time, Angelica Nwandu was broke, unemployed, and had no blogging experience. But she believed in her idea. Nwandu started an Instagram account and began to anonymously blog about celebrities. She'd spend hours scouring the social media pages of famous and borderline-famous people, and report on their lives based on their social media activity. Nwandu's focus has always been on the news and celebrities that interest the African-American community. Today, the Shade Room properties — which include a website, Instagram, Facebook, Snapchat, and YouTube pages — have amassed a following of more than 8 million people.

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It's a program that helps foster youth find creative outlets to let their anger out. One day, it clicked. As the business shaderoom ig, I have to learn to delegate.

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By Todd Spangler. NY Digital Editor. The Shade Room , a top Instagram -based media publisher focused on black culture, entertainment and celebrity gossip, is launching three new original series on the social platform. The five-year-old venture, the brainchild of entrepreneur Angelica Nwandu , runs one of the most highly engaged accounts on Instagram: TheShadeRoom , which has By contrast, the new shows will be longer-form video exclusively produced by the company. Angelica Nwandu who goes by Angie will serve as executive producer on the three series, marking her latest foray as a writer and producer. Each series will run four or five episodes, each of which will range from minutes. According to bio, her Nigerian family wanted Nwandu to become a successful accountant rather than an internet-media entrepreneur. TSR has only one outside investor: venture-capital firm Indie. The L.

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Published: March 01, Answer: The Shade Room , which — at 22m followers — has an audience nearly as big as the other 3 combined. A bootstrapped operation, The Shade Room has a very atypical story for a heavyweight media company. Born in Los Angeles, Nwandu grew up in a foster home after her mother was killed by her father in a tragic episode of domestic violence. After high school, she went to Loyola Marymount University and ended up on the path to become an accountant. She took a detour when she was admitted into Sundance Labs, a screenwriting incubator.

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I didn't make any money. I wrote a check to my manager knowing it was going to bounce. All my friends thought I was a loser because all I was doing was watching the celebrity blogs and sending them updates about what was going on. Writing became my therapy. In September , I hired my first employee, an assistant. The dreams that I have are so big that I don't think I can rest until I achieve them. I was doing well in school. We now have 20 paid employees. I joined the poetry program because I didn't want to do anything else like music or art. Very rarely did celebrities use blogs as a platform to communicate with each other, and The Shade Room quickly became the place for them to do that. Initially, the mission of The Shade Room was to get down to the truth of any situation, whether it's politics, celebrity news, or covering a black boy being shot. As I started to read it, I was bawling. I had always loved entertainment and celebrities like a normal person does, but I didn't get obsessed until I didn't have anything else to do.

Nwandu avoided the typical blog format in favor of publishing full-length stories on Instagram. The Shade Room refers to readers as "roommates", who often provide leads on celebrities to The Shade Room personnel. By the end of , the site was reported to have 2.

If anything, it's contributed to my journey. However, the pair split the following year. I'm still dealing with some of the trauma I went through as a child because I blocked it out growing up. We were working on the script for about six months when we submitted it to the Sundance Institute Screenwriters Lab [a two-week incubator for beginning filmmakers]. Writing became my therapy. The problem is I can't take my claws out of it. We have a lot of offers on the table from studios wanting to invest to make us a digital empire. Advertisement - Continue Reading Below. I would watch celebrities on Instagram and Twitter and write about what they were saying, what they were doing, what they were posting, every little thing they said in the comments. I thought, If I'm always on these sites and I enjoy this, let me figure out a way to create my own blog. We express what our followers feel. In September , I hired my first employee, an assistant. I didn't know how to create a website, so I started an Instagram and began publishing articles to The Shade Room. Then, on Thursday, February 29, Scrappy took to Instagram to share his own reel.